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THE BEST KEPT SECRET
IN HOLLYWOOD

The powers-that-be in Hollywood actually read very very few scripts themselves. The handful they do deign to read are those
- and only those - that have been read previously by an experienced story analyst and been recommended strongly enough to
be worth their valuable time. And even then, they start by reading the analyst's report, called Coverage.
No script ever gets anywhere without having a Coverage Report that rates it highly enough that it must be read. The only
exceptions are those few rare scripts turned in by established writers that the industry knows can turn out a top-quality
produceable product.
IS YOUR SCRIPT REALLY READY?
Do you want to take that chance when you can find out in advance?
Why not have it reviewed by an experienced professional?
It could be one of the best decisions you ever made.
David Petersen has spent more than 20 years in Hollywood working as a writer and story analyst. He has worked with some of
the industry's top studios, producers, directors, agents, lawyers, and actors. He read and wrote coverage reports on hundreds
of scripts, and knows full well what it takes to make a script strong enough to be worth recommending. His years of experience
in the industry can help answer all of your questions and help you improve your work.
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Basic Script Analysis, including
a Professional Coverage Report
and a 1-hour Consultation
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$125.
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Personal Screenplay
Consulting
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$75. per hour
(2 hr. min.)
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WHAT IS "COVERAGE?"
Professional Script Coverage is usually a 3-5 page Report that deals with all of the key elements in a screenplay. It
reviews and analyzes the specific aspects that every producer and director wants evaluated by someone knowledgeable -- before
they even think of reading it. Coverage includes analysis, comments and ratings on the following areas:
>> PREMISE & PLOT <<
>> STORY DEVELOPMENT <<
>> CHARACTER DEVELOPMENT <<
>> DIALOGUE STRENGTH <<
>> STRUCTURE & PACING <<
>> STYLE & MARKET APPEAL <<
How Will YOUR Script Rate?
The way to find out is to have it read and analyzed by the same criteria it will face when you're ready to submit it to the
studios. Now you can do exactly that. See how your script will be regarded when it lands in the hands of a producer or director.
You can save yourself a lot of time and heartache if you know your script's strengths and weaknesses BEFORE you send it off
to meet its fate.
Our Script Analysis service lets you know IN ADVANCE how professionals will react to your work, so you can make it the best
it can possibly be... FIRST.
There are only three grades in the industry for a new script:
RECOMMEND
This is the big one, the mark everyone wants to achieve. It means that the analyst believes the script is good enough to be
made into a movie that can attract an audience (and thus make the producer or studio money). These are the hot properties,
the potential winners. Every writer should know, as Hollywood professionals do, that less than 1% of the thousands of scripts
submitted receive this coveted top mark.
CONSIDER
These are the also-rans, the scripts that aren't quite good enough to be recommended, but might be worth considering if there
is nothing better in the hopper. The number of scripts submitted that achieve even this second-class grade is very low, maybe
2-3%, on a good day perhaps twice that. These near-misses may float around, but their chances of actually getting sold, much
less made, are very slim. The writer is better off to rework it until it is as good as it can possibly get.
PASS

This basically means death for that script. The analyst will take one look and say forget it. Fini. The sad fact is that well
over 90% of the scripts flooding into the industry's in-box fall into this category. They are likely to be ill-conceived,
unoriginal, badly written, without strong characters, dialogue or structure. For whatever reasons, the vast majority just
don't make it into the game.
WHY IS THIS IMPORTANT?
Why does it matter to you?
How does it affect your work?
Other than the obvious fact that it is extremely difficult to get in the door, you have to realize that, once a script has
been submitted and graded, that's it, as far as that producer is concerned. Go or no go.
There is no second chance.
You can't receive a PASS, then try to fix it and submit it again to the same people.
They don't want to see it.
Once it's over, it's over.
So, you decide. Wouldn't it be a great advantage to you to find out in advance just how your screenplay might fare when you
submit it?
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